We're building the AI operating system for the beauty industry.
Founded by an esthetics industry veteran and an AI product leader — two disciplines, one mission: give every beauty professional the tools, automation, and intelligence they deserve.
To give every beauty professional an unfair advantage — by automating the busywork and putting AI to work behind every booking, client, and protocol.
A world where every salon, spa, and beauty school runs on AI-native software — purpose-built for them.
It started because our CEO was customer #1.
Johanna spent nearly two decades as an esthetician, instructor, and international brand educator. She watched the same problems repeat at every studio and classroom — clunky booking tools, no real client memory, and zero intelligence helping pros do what they do best.
She tried every tool on the market. None were built for her. None spoke the language of beauty.
So she partnered with someone who could build it. Johnathan leads product at PathLLM.ai and has spent his career taking products from 0 → 1 across global media and AI.
Today, ProBeauty AI is the product Johanna always wished existed — designed by an industry expert, engineered by an AI product leader.
An operator and a builder. Building together.
Deep industry expertise and elite AI product execution — fused into one founding team.
The combination is the moat.
Domain expertise without engineering can't ship. Engineering without domain expertise can't serve.
Built by the industry, for the industry.
Most beauty software is built by people who've never spent a day in a treatment room. Our CEO has lived this industry for 18+ years — every protocol, intake form, and automation comes from real practice.
AI-native, not AI-bolted-on.
We're not adding a chatbot to legacy salon software. We're rebuilding the entire operating system for beauty around AI agents, smart workflows, and human-centered design.
Speed of a startup. Depth of an industry veteran.
An AI product leader who ships fast. An esthetics expert who knows exactly what to build. That combination is rare — and it's the unfair advantage we bring to a fragmented market.
Beauty pros, partners, investors — we'd love to talk.
Whether you're a beauty professional ready to put AI to work, a strategic partner, or an investor — reach out. We respond personally.